Mark Davis Financial Group, Inc. DBA Davis Life Group

Effective Date: January 4, 2025

Mark Davis Financial Group, Inc. DBA Davis Life Group (“Davis Life Group,” “we,” “us,” or “our”) is committed to safeguarding your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or use our website, services, or otherwise engage with us. By accessing or using our website, you agree to this Privacy Policy.

1. INFORMATION WE COLLECT

We may collect information from or about you in a variety of ways, including:

Information You Provide to Us Contact Information: Name, email address, phone number, postal address. Financial Information: Information you provide in insurance or financial services inquiries, which may include income details, policy preferences, or other data relevant to insurance and financial services. Application Information: If you apply for insurance or other financial services, you may provide Social Security numbers, date of birth, medical information, or other information required for underwriting purposes. Other Information: Any other information you choose to provide (e.g., messages through our contact form or email). Information Automatically Collected Log Data: When you visit our website, our servers automatically record certain information, such as your IP address, browser type, operating system, the pages or features you accessed, and the date/time you visited. Cookies and Tracking Technologies: We use cookies, beacons, tags, and similar technologies to collect information about your browsing activities and to customize your experience. Information from Third Parties Service Providers: We may receive information from our partners and service providers, such as analytics providers or advertising partners. Publicly Available Sources: We may also obtain information from publicly available databases.

2. HOW WE USE YOUR INFORMATION

We use the information we collect for various purposes, including to:

Provide Services: Underwrite and administer insurance products or financial services. Process and respond to your inquiries, requests, or applications. Communication: Send you administrative information (e.g., confirmations, technical notices). Respond to your questions, comments, or feedback. Marketing and Promotions: Send you marketing communications about our services, products, and offers that may be of interest to you. Personalize and improve our marketing efforts. Website Functionality and Analytics: Maintain, enhance, and improve our website’s functionality and user experience. Conduct analytics to better understand how our services and website are used. Legal and Regulatory Compliance: Comply with applicable federal, state, or local laws, regulations, or legal processes. Enforce our agreements and protect our rights or the rights of others.

3. LEGAL BASES FOR PROCESSING (IF APPLICABLE)

If you are located in certain jurisdictions (e.g., the European Economic Area), we only process your personal information when we have a valid legal basis, including: Your Consent: Where you have freely given us consent. Contract Performance: Where processing is necessary to enter into or fulfill a contract with you. Legal Obligation: Where processing is required by law or regulation. Legitimate Interests: Where processing is necessary for our legitimate interests, balanced against your interests and fundamental rights.

4. HOW WE SHARE YOUR INFORMATION

With Service Providers: We may share your information with third-party service providers who assist us with hosting, payment processing, data analysis, marketing, or other services. These parties are authorized to use your personal information only as necessary to provide services to us. With Insurance Carriers and Partners: For underwriting or policy administration, we may share relevant information with insurance carriers, brokers, or partners. Legal Disclosures: We may disclose your information if required by law, regulation, legal process, or governmental request. Business Transfers: If Davis Life Group is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction. We will notify you by email or by posting a prominent notice on our website of any change in ownership or uses of your personal information.

5. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to improve your browsing experience, analyze site traffic, and personalize content. You can set your browser to refuse cookies or alert you when cookies are being sent. However, if you disable cookies, some parts of our website may not function properly.

6. DATA SECURITY

We employ administrative, technical, and physical safeguards designed to protect the personal information we collect against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. While we take measures to protect your data, no security system is impenetrable. We cannot guarantee the security of our databases or that the information you provide will not be intercepted while being transmitted to us over the internet.

7. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless otherwise required by law. When we no longer need your information, we will securely destroy or de-identify it.

8. CHILDREN’S PRIVACY

Our website is not directed to individuals under the age of 13. We do not knowingly collect or solicit personal information from children under 13. If you believe we might have collected information from or about a child under 13, please contact us immediately so we can take appropriate steps.

9. YOUR PRIVACY RIGHTS

Depending on where you live and applicable laws, you may have certain rights regarding your personal information, including:

Access and Correction: You may have the right to access the personal information we hold about you and request that we correct or update it if it is inaccurate. Deletion: You may have the right to request the deletion of your personal information, subject to certain exceptions. Opt-Out of Marketing Communications: You can opt out of receiving marketing communications at any time by following the unsubscribe link in the email or by contacting us directly. Other Rights: You may also have the right to object to or restrict certain processing of your personal information and to request portability of your personal information.

To exercise any of your privacy rights, please contact us at: [email protected].

10. THIRD-PARTY LINKS

Our website may contain links to third-party sites or services that are not owned or controlled by Davis Life Group. We are not responsible for the privacy practices or content of such sites. We encourage you to read the privacy policies of any website you visit.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will revise the “Effective Date” at the top of this page and post the updated policy on our website. Your continued use of our website after such updates will constitute acceptance of the revised policy.

12. CONTACT US

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at [email protected]